Do you ski or snowboard in Bansko every year? If the answer is "yes", you may already be part of an elite club without even knowing it. The program Bansko Loyalty Club of "Yulen" AD is the "ray of light" for the most regular skiers, providing privileges that solve the two biggest problems in the resort: the queues for the lift and the price of parking.
ℹ️ Quick overview of bonuses for 2026.
As of the active winter season 2025/2026, the program continues to operate at full capacity. The biggest advantages remain:
- Fast Track: Fast corridor for the gondola lift (for all levels).
- Parking: Up to 90% discount (for Platinum cards).
- Ski service: Free edge sharpening.
What is Bansko Loyalty Club?
This is the official loyalty program of the ski area concessionaire. It is not open to all tourists, but is exclusively aimed at card holders. season tickets. The philosophy is simple: "Yulen" rewards perseverance.
The more consecutive The more years you purchase a season ticket, the higher level you reach in the club hierarchy. There are three levels: Silver, Gold and Platinum.
⚠️ Critically important rule: Sequence
The system does not count the total number of cards purchased in your lifetime, but continuous series. If you have had a card for 3 years, but miss a season (do not purchase a card), your accumulated experience is lost. With the next purchase, you start from scratch.
*The first season that counts as the start of the count is 2017/2018.
Membership levels and privileges
Here's a detailed breakdown of what you get at each rung of the loyalty ladder.
🥈 Silver Card
Requirement: Purchased season ticket in 2 consecutive years.
This is the “entrance” to the club. The greatest value here is the weather, which you save in the morning.
- 🚀 Fast Track: You use the VIP corridor for the gondola lift.
- 🛍️ 5% discount in the stores of Maxsport.
- 🍻 5% discount in restaurants: Sopranos, Happy Ending и The barrels (once daily).
- 🏂 Ski service: One-time free double-sided edge sharpening.
- 🎟️ Events: Access to the stands at World Cup competitions (if any).
🥇 Gold Card
Requirement: Purchased season ticket in 4 consecutive years.
The Gold Card is the moment when you start to feel serious financial relief, especially if you travel by car to the starting station.
- 🅿️ 50% parking discount: You pay half price at the VIP parking lot at the starting station (once daily).
- 🚀 Fast Track to the elevator.
- 🛍️ 10% discount in Maxsport stores + invitations to new collections.
- 🍻 10% discount in establishments, including the yellow bars on the slopes.
- 🏂 Ski service: Three free edge sharpenings.
💎 Platinum Card
Requirement: Purchased season ticket in 6 consecutive years.
This is the “Holy Grail” for skiers in Bansko. The Platinum Card makes the experience comparable to that of the most expensive Alpine resorts, but with huge discounts.
- 🅿️ 90% parking discount! Parking is available for a nominal fee, which is a huge bonus considering the high hourly rates in the area.
- 🚀 Fast Track access to the lift.
- 🛍️ 15% discount in Maxsport stores.
- 🍻 15% discount in the restaurants on the slopes and in the city.
- 🏨 Bonuses from Balkan Holidays: 10% discount on bookings and free room upgrade (subject to availability).
- 🏂 Ski service: Five free sharpenings.
Bonus comparison table
| Privilege | Silver (2 years old) | Gold (4 years) | Platinum (6 years) |
|---|---|---|---|
| Fast Track (Elevator) | ✅ YES | ✅ YES | ✅ YES |
| Parking discount | – | 50% | 90% |
| Discount restaurants | 5% | 10% | 15% |
| Ski service (sharpening) | 1 time | 3 times | 5 times |
Frequently Asked Questions
How do I find out what my status is?
Your membership information in Bansko Loyalty Club is stored in the database of "Yulen" AD. When purchasing a season ticket for the new season, the system automatically checks your history by name and personal identification number/personal identification number. If you have any doubts (for example, when changing your last name), bring your old plastic cards or purchase documents to the cashier just in case.
Does the parking discount apply to all parking lots?
No. The 50% and 90% discounts apply specifically to the parking lot at starting station of the cable car and can be used once a day, only upon presentation of your name card (Gold or Platinum).
What is a “Charity Race”?
This is a club tradition. Usually at the end of the season (in April), loyal customers receive an invitation to a special competition and party. This is a great opportunity to socialize with people who share your passion for the mountains.
Are you planning a ski season in Bansko?
Don't forget to check the current ticket prices and the condition of the slopes.
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